Why Start a Business After 50? The Gen X Guide to Becoming a Successful ...

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  • "As the nuclear family began to fall apart in the 1960s and 1970s, Gen Xers were more likely to have grown up in single-parent household, becoming known as latch-key kids."

  • "But now, sandwiched between raising kids and taking care of parents, Generation X has shed the slacker stereotypes from the past."

  • "resilient, pragmatic, loyal staff members who often serve as the bridge between the digital natives and analog generations in the workplace"

  • "found that the typical Gen X household only has $40,000 in retirement savings."

  • "Gen Xers also carry $36,000 more in personal debt than other generations."

  • "This independence influences how they work, especially when compared to the hierarchical habits of the generations before them. Gen Xers do fine without a lot structure, and tend to be self-reliant, go-with-the flow types."

  • "On average, Gen X households spend around $95,700 annually, surpassing every other generation in purchasing power."

  • "Housing was their biggest expense, as it was for all ages."

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